Director, Media Strategy – DTC Consumer Brand

📍 Location: Open to Relocation | Hybrid/On-Site Preferred

Are you a strategic paid media leader who has managed media at real scale? This is an opportunity to define the paid media roadmap for a major DTC brand balancing performance and brand storytelling.

About the Brand

This fast-growing consumer brand operates at significant scale with a strong DTC mix and advanced marketing infrastructure. With major investment in media and experimentation, the company is looking for a leader who can elevate performance while protecting brand equity.

The Role

As Director of Media Strategy, you’ll define and oversee the paid media strategy across social, search, affiliate, programmatic, and emerging platforms. You’ll balance performance efficiency with long-term brand building, partnering closely with growth and creative teams.

What You’ll Do

📊 Own the paid media roadmap and channel mix strategy

📈 Optimize acquisition and efficiency across large media budgets

🧪 Drive testing frameworks across platforms and audiences

🤝 Collaborate with creative to align performance and storytelling

📅 Forecast, allocate, and manage significant media investments

📉 Analyze attribution models and optimize incrementality

What You’ll Bring

✔ 8+ years in paid media leadership roles

✔ Experience managing large budgets within $200M+ DTC brands

✔ Deep expertise across Meta, Google, affiliate, and emerging channels

✔ Strong analytical rigor and forecasting experience

✔ Ability to scale performance without sacrificing brand integrity

Why Join?

• Own media strategy at meaningful revenue scale

• Competitive executive compensation

• Work inside a brand with strong marketing and creative foundations