Product Marketing Manager – Modern Fragrance & Lifestyle Brand
📍 Location: On-Site (Los Angeles, CA – 5 Days/Week)
Are you a product-focused marketer with a sharp eye for storytelling and a passion for beauty, fragrance, and lifestyle branding? This is an exciting opportunity to drive go-to-market strategy and product storytelling for a trend-forward, cult-favorite fragrance brand.
About the Company
This fast-growing fragrance and lifestyle brand is shaking up the industry with its genderless scents, elevated aesthetic, and devoted community. With retail, DTC, and experiential expansion underway, they’re looking for a Product Marketing Manager to lead product positioning, campaign development, and launch execution.
The Role
As Product Marketing Manager, you’ll develop and own marketing strategies for new product launches and seasonal campaigns. You’ll work cross-functionally with product development, creative, and digital teams to ensure each product release is backed by compelling storytelling, strategic positioning, and cohesive execution across all channels.
What You’ll Do
🧴 Lead Go-to-Market Strategy – Own the end-to-end planning and rollout of new product launches, from concept to post-launch performance.
📝 Craft Product Positioning & Messaging – Develop copy, story angles, and brand voice alignment for new SKUs across packaging, site, and campaigns.
📊 Collaborate on Performance Analysis – Track launch results, campaign performance, and consumer feedback to refine future strategies.
📦 Work Closely with Product & Ops – Partner with internal teams to align on launch timelines, hero SKUs, pricing, and positioning.
📱 Support Campaign Execution – Collaborate with creative and digital marketing teams to bring campaigns to life across email, social, and web.
What You’ll Bring
✔️ Experience in product marketing within beauty, fragrance, or CPG
✔️ Strong understanding of DTC and retail launch dynamics
✔️ Excellent written and verbal communication skills with a knack for brand storytelling
✔️ Highly organized with the ability to manage timelines and cross-functional workflows
✔️ Deep passion for fragrance, modern aesthetics, and emerging consumer trends
Why Join?
🔥 Own product storytelling for a culture-shaping fragrance brand
📈 Be part of a fast-growing team with space to grow and lead
🎨 Work in a creative, energetic, and visually-driven environment
🏆 Competitive salary, benefits, and a team that values innovation and bold ideas
📍 On-site role in Los Angeles with hands-on access to product and creative teams
If you’re a product marketer who loves launching beautiful things and making people feel something, we’d love to hear from you!