Director of Lifestyle Marketing – Fast-Growing Health & Wellness Brand
📍 Location: Remote (U.S.-Based)
Are you a strategic marketing leader with a passion for lifestyle branding and community-driven growth? This is an exciting opportunity to shape and elevate the brand positioning of a high-growth wellness company at the forefront of functional nutrition.
About the Company
This innovative wellness brand is redefining the health industry with science-backed products designed to optimize whole-body wellness. With a rapidly growing customer base and a strong direct-to-consumer presence, they are looking for a Director of Lifestyle Marketing to drive brand affinity, community engagement, and cultural relevance.
The Role
As Director of Lifestyle Marketing, you’ll develop and execute strategies that position the brand as a leader in wellness, deepen community engagement, and drive consumer loyalty. You’ll lead lifestyle partnerships, influencer collaborations, content strategy, and experiential marketing to create a strong emotional connection with the brand’s audience.
What You’ll Do
🌱 Lead Brand & Lifestyle Marketing Strategy – Develop and execute a holistic marketing plan that builds brand affinity and deepens customer engagement.
📢 Oversee Partnerships & Collaborations – Identify and manage strategic partnerships with influencers, thought leaders, and like-minded brands.
🎨 Drive Content & Storytelling Initiatives – Oversee editorial content, campaigns, and brand storytelling across digital and offline channels.
🚀 Lead Experiential Marketing & Community Growth – Develop and execute live activations, events, and brand experiences that connect with consumers.
📊 Analyze & Optimize Performance – Use data-driven insights to refine marketing strategies and maximize impact.
Why Join?
🔥 Shape the brand narrative for a category-defining wellness company
📈 Lead high-impact lifestyle marketing initiatives with real creative freedom
🌍 Fully remote role with flexibility and career growth opportunities
🏆 Competitive salary, benefits, and the chance to work with a mission-driven team
If you’re a lifestyle marketing expert with ex