Titles: Content Marketing Manager OR Head of Content Marketing

We are open to different levels of experience for this role, please take that into consideration when reviewing the job description.

About us:

KaiPod Learning is transforming education — and we’re looking for a Content Marketing leader to help us scale a movement.

We are the nation’s fastest growing network of microschools.

We believe in a new education model that is personalized, flexible, and built around students, not systems. The traditional one-size-fits-all model is broken, and we are here to replace it with something radically better.

We power a fast-growing network of in-person microschools, giving families across the country access to high-quality, small-group learning environments. Behind the scenes, our tech platform is the engine that drives everything: academics, communication, student progress, school operations — and soon, much more.

We’re not here to make incremental change. We are building the infrastructure for a new category of education. That takes vision, speed, and a team unafraid to challenge the status quo.

We are backed by YCombinator, Reach Capital, and several other top venture firms.

We’re growing quickly and are hiring our content marketing leader to accelerate our reach and help more families and teachers discover KaiPod. This is a high-impact role where you’ll build the content engine that fuels the growth and nurturing of our audience. This role will own the full funnel—from high-impact content creation to optimizing search, paid, and email channels—with a clear focus on driving lead volume, not just brand visibility.

You’ll partner closely with cross-functional teams and have strong ownership over both strategy and execution, helping us engage parents, educators, and other key stakeholders in our community. Come join us and play a key role in building a household brand in modern education!

NOTE: This is a draft JD, and still being finalized, we'll be sure to discuss any new updates directly, but want to flag that this JD might shift a bit.

What you’ll do:

• Build and manage a content creation engine that delivers high-value assets (e.g., lead magnets, parent resources) designed to increase lead generation
• Own SEO strategy and execution, including AI-optimized content to maximize discoverability and ranking
• Grow and manage our paid search efforts, with an eye toward ROI and scale
• Optimize email nurture flows and manage monthly newsletters across our core audiences
• Oversee community engagement, particularly in organic channels like Facebook parent groups
• Own our social media calendar and day-to-day posting strategy

Toolset & Experience

• Proficient in WordPress to manage site updates and SEO
• Experienced with HubSpot for CRM, email workflows, and marketing automation
• Comfortable building systems from scratch and iterating quickly based on results
• Strong analytical instincts and a test-and-learn mindset

What we’re looking for:

• Proven success in driving scalable B2C of B2B growth — you know what it takes to engage with and nurture people through a multi-step funnel, especially when their ultimate decision is high stakes (ie - where to educate your child, or build a career)
• Player/coach mindset — you're strategic and analytical, but also hands-on and excited to execute
• Creative and intentional thinking — you’re not just building content for content’s sake, it’s based in data and strategy (and is still creative!)
• Self-starter energy — you take initiative, move fast, and thrive in startup environments with lots of autonomy. We pride ourselves on setting clear expectations and trusting our team to achieve their goals.
• Data-driven decision making — you track, analyze, and iterate with a sharp eye for performance
• Early-stage startup experience — you’re comfortable wearing multiple hats and building from scratch, no task is too small or large to tackle
• Bonus: Experience marketing to parents/families (or strong adjacent experience in B2C education, childcare, health/wellness, etc.), especially experience successfully resonating with this demographic with strong conversion statistics. Our teachers are solo-prenuers, and while you’ll be creating content for them as well, we find that they function more similarly to a B2C audience.
• Bonus: Experience with content strategy, newsletters, community-building, or brand storytelling

Compensation & Benefits:

• Base salary range: $120,000 - 170,000 plus equity in the company
• NOTE: We are open to two different levels for this role, one more junior, the other more senior. Depending on experience, title and salary will adjust accordingly:
• Content Marketing Manager: $120 - $145k + equity (this role would report into the Head of Growth Marketing)
• Head of Content Marketing: $145 - 170k + equity (this role would report into the CEO)
• Monthly benefit stipend for all employees to spend as makes the best sense for their health needs
• Full remote role (within the US, current team is spread across EST, CST and PST time zones)
• Some travel (~1/quarter)