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Marketing Leader
Qualigence
Livonia, MI
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POSITION:    Marketing Leader


Shape the Strategy. Lead the Execution. Own the Impact.


Are you a bold, data-driven marketer who’s tired of playing it safe? Do you want to lead marketing across multiple brands that are disrupting industries -  from recruiting and staffing to leadership development and AI?

We’re looking for a strategic Marketing Leader to drive growth, visibility, and results across five entrepreneurial brands:


  • Qualigence International
  • Qualigence Staffing
  • Lowisz Leadership Institute
  • Recruitment Education Institute
  • TalentMatrix.ai


You’ll work directly with our CEO and Head of Sales, lead a growing team, manage outside agencies, and own the full marketing function - from strategy and messaging to digital demand generation and brand awareness.

If you’re a hands-on marketing leader who knows how to connect branding to pipeline, this is your opportunity to lead boldly and drive real impact.


🌟 Who We Are


Qualigence International

A no-commission recruiting and talent strategy firm helping companies build stronger teams without the inflated costs of traditional recruiters. We partner with leading organizations across industries to deliver smarter, data-driven hiring.


Qualigence Staffing

A contract staffing firm built to deliver better talent without bloated markups. We focus on hourly-based staffing support for skilled roles where precision, speed, and value matter.


Lowisz Leadership Institute

A leadership development firm founded by Steve Lowisz, global keynote speaker and creator of the Guide, Don’t Drive™ leadership movement. We help leaders and teams grow through practical, real-world strategies rooted in emotional intelligence and

accountability.


Recruitment Education Institute

An online education platform offering world-class training to help recruiters, hiring managers, and TA professionals' level up their skills and drive better results.


TalentMatrix.ai

A cutting-edge AI recruiting platform built to streamline sourcing, job ad creation, outreach, and screening - giving recruiters back their time while delivering better candidates, faster.


💼 What You’ll Own


As the Marketing Leader, you’ll guide the strategy, team, tools, and execution for all five brands, with primary focus on Qualigence International. You’ll be responsible for:


Strategy & Planning

  • Develop a full-year marketing strategy and execution plan for each brand
  • Align marketing initiatives with sales goals, brand positioning, and company vision
  • Build and manage marketing calendars for campaigns, product launches, and key content


Demand Generation

  • Create and optimize digital marketing funnels to drive and convert inbound leads
  • Partner with sales to build messaging, automations, and outreach sequences
  • Increase qualified traffic, drive lead generation, and boost conversion rates


Brand Awareness & Thought Leadership

  • Elevate the voice of our brands through articles, interviews, media placements, and content
  • Build visibility for our founder and key executives as industry thought leaders
  • Ensure brand consistency and bold messaging across every channel


Digital Execution

  • Oversee email marketing, SEO, paid media, organic social, and lead nurturing
  • Grow our audience of followers and convert them into qualified leads
  • Manage performance analytics and leverage data to improve outcomes


Team & Vendor Leadership

  • Lead and grow a team of two internal marketing professionals
  • Manage relationships with external agencies (web, automation, creative)
  • Build systems and processes that allow marketing to scale


📊 What Success Looks Like

  • A clear and actionable 12-month marketing plan for each brand
  • Growth in inbound leads and conversion rates
  • Increased brand awareness and social/digital following
  • Monthly reporting tied to lead flow, content performance, and campaign ROI
  • Strong alignment and collaboration with sales leadership
  • Bold campaigns that set us apart from industry noise


🔧 What You’ll Use

  • HubSpot – Marketing automation, email, CRM
  • Salesforce – Lead tracking, sales alignment
  • Canva – Content creation and branding
  • Google Analytics & Looker Studio – Website and campaign performance
  • AI tools + external agencies – For execution support and experimentation


🧬 What We’re Looking For

  • 5+ years leading marketing strategy and execution across multiple brands or business units
  • Experience in B2B professional services, staffing/recruiting, or leadership development is a plus – but not required
  • Strong digital marketing and demand generation experience - with KPIs tied to revenue
  • Data-savvy and performance-focused; you thrive in metrics, funnels, dashboards
  • Entrepreneurial mindset - you move fast, solve problems, and get things done
  • You bring both big-picture thinking and hands-on execution
  • You’re bold. You challenge safe thinking. And you believe marketing should convert — not just look good


📍 Role Details

  • Title: Marketing Leader
  • Location: Livonia, MI
  • Schedule: Hybrid (3-4 days in office per week)
  • Type: Full-time, leadership role


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