POSITION: Marketing Leader
Shape the Strategy. Lead the Execution. Own the Impact.
Are you a bold, data-driven marketer who’s tired of playing it safe? Do you want to lead marketing across multiple brands that are disrupting industries - from recruiting and staffing to leadership development and AI?
We’re looking for a strategic Marketing Leader to drive growth, visibility, and results across five entrepreneurial brands:
- Qualigence International
- Qualigence Staffing
- Lowisz Leadership Institute
- Recruitment Education Institute
- TalentMatrix.ai
You’ll work directly with our CEO and Head of Sales, lead a growing team, manage outside agencies, and own the full marketing function - from strategy and messaging to digital demand generation and brand awareness.
If you’re a hands-on marketing leader who knows how to connect branding to pipeline, this is your opportunity to lead boldly and drive real impact.
🌟 Who We Are
A no-commission recruiting and talent strategy firm helping companies build stronger teams without the inflated costs of traditional recruiters. We partner with leading organizations across industries to deliver smarter, data-driven hiring.
A contract staffing firm built to deliver better talent without bloated markups. We focus on hourly-based staffing support for skilled roles where precision, speed, and value matter.
A leadership development firm founded by Steve Lowisz, global keynote speaker and creator of the Guide, Don’t Drive™ leadership movement. We help leaders and teams grow through practical, real-world strategies rooted in emotional intelligence and
accountability.
Recruitment Education Institute
An online education platform offering world-class training to help recruiters, hiring managers, and TA professionals' level up their skills and drive better results.
A cutting-edge AI recruiting platform built to streamline sourcing, job ad creation, outreach, and screening - giving recruiters back their time while delivering better candidates, faster.
💼 What You’ll Own
As the Marketing Leader, you’ll guide the strategy, team, tools, and execution for all five brands, with primary focus on Qualigence International. You’ll be responsible for:
✅ Strategy & Planning
- Develop a full-year marketing strategy and execution plan for each brand
- Align marketing initiatives with sales goals, brand positioning, and company vision
- Build and manage marketing calendars for campaigns, product launches, and key content
✅ Demand Generation
- Create and optimize digital marketing funnels to drive and convert inbound leads
- Partner with sales to build messaging, automations, and outreach sequences
- Increase qualified traffic, drive lead generation, and boost conversion rates
✅ Brand Awareness & Thought Leadership
- Elevate the voice of our brands through articles, interviews, media placements, and content
- Build visibility for our founder and key executives as industry thought leaders
- Ensure brand consistency and bold messaging across every channel
✅ Digital Execution
- Oversee email marketing, SEO, paid media, organic social, and lead nurturing
- Grow our audience of followers and convert them into qualified leads
- Manage performance analytics and leverage data to improve outcomes
✅ Team & Vendor Leadership
- Lead and grow a team of two internal marketing professionals
- Manage relationships with external agencies (web, automation, creative)
- Build systems and processes that allow marketing to scale
📊 What Success Looks Like
- A clear and actionable 12-month marketing plan for each brand
- Growth in inbound leads and conversion rates
- Increased brand awareness and social/digital following
- Monthly reporting tied to lead flow, content performance, and campaign ROI
- Strong alignment and collaboration with sales leadership
- Bold campaigns that set us apart from industry noise
🔧 What You’ll Use
- HubSpot – Marketing automation, email, CRM
- Salesforce – Lead tracking, sales alignment
- Canva – Content creation and branding
- Google Analytics & Looker Studio – Website and campaign performance
- AI tools + external agencies – For execution support and experimentation
🧬 What We’re Looking For
- 5+ years leading marketing strategy and execution across multiple brands or business units
- Experience in B2B professional services, staffing/recruiting, or leadership development is a plus – but not required
- Strong digital marketing and demand generation experience - with KPIs tied to revenue
- Data-savvy and performance-focused; you thrive in metrics, funnels, dashboards
- Entrepreneurial mindset - you move fast, solve problems, and get things done
- You bring both big-picture thinking and hands-on execution
- You’re bold. You challenge safe thinking. And you believe marketing should convert — not just look good
📍 Role Details
- Title: Marketing Leader
- Location: Livonia, MI
- Schedule: Hybrid (3-4 days in office per week)
- Type: Full-time, leadership role
