Director of Paid Social – Wellness Brand

📍 Location: Hybrid Remote (New York City – 3 Days/Week In-Office)

Are you a performance-driven marketing leader who knows how to scale paid social without losing the brand? Join a fast-growing wellness brand where creativity, data, and culture come together to drive meaningful growth.

About the Brand

This modern, digitally native wellness brand builds deep customer relationships through thoughtful storytelling, high-quality products, and a community-first approach. With continued growth across DTC and retail, paid social plays a critical role in both revenue and brand awareness.

The Role

As Director of Paid Social, you’ll own the paid social strategy end to end—driving acquisition, scaling performance, and evolving creative testing frameworks across platforms. You’ll lead internal team members and agency partners while working closely with brand, creative, and growth leaders to ensure paid media is both efficient and on-brand.

What You’ll Do

📈 Own Paid Social Strategy – Lead strategy and execution across Meta, TikTok, and emerging platforms

🎯 Scale Acquisition – Drive customer growth while balancing efficiency, CAC, and LTV

🧪 Creative Testing & Optimization – Build and refine testing roadmaps, creative frameworks, and iteration processes

📊 Performance & Forecasting – Set KPIs, manage budgets, forecast spend, and report on performance and insights

🤝 Cross-Functional Collaboration – Partner closely with creative, brand, and lifecycle teams to align messaging and execution

👥 Lead Teams & Agencies – Manage internal team members and external partners to deliver best-in-class results

What You’ll Bring

✔️ 8–10+ years of experience in paid social or performance marketing, ideally within DTC, wellness, or consumer brands

✔️ Proven success scaling paid social spend while maintaining efficiency

✔️ Deep platform expertise across Meta, TikTok, and social ad ecosystems

✔️ Strong analytical skills and comfort owning forecasts, budgets, and KPIs

✔️ Experience leading teams and agency relationships

✔️ Ability to balance performance rigor with brand storytelling

Why Join?

🌿 High-impact leadership role within a fast-growing wellness brand

🏙 Hybrid flexibility with a collaborative NYC-based team

🎨 Close partnership with creative and brand leaders

✨ Opportunity to build scalable paid social systems that drive long-term growth