Head of Retention Marketing – Innovative Beauty & Wellness Brand

📍 Location: Remote (Based in the U.S.)

Are you a retention marketing expert with a passion for customer loyalty and lifecycle marketing? This is an opportunity to lead and optimize retention strategies for a fast-growing beauty and wellness brand that’s changing the way we think about aging and hair health.

About the Company

This innovative brand is pioneering the science of aging hair with clinically-backed solutions designed to slow and reverse graying. With a loyal customer base and a strong commitment to education and wellness, they’re expanding rapidly and looking for a strategic leader to drive customer retention and lifetime value.

The Role

As Head of Retention Marketing, you’ll develop and execute strategies that keep customers engaged, increase repeat purchases, and drive brand loyalty. You’ll oversee email, SMS, loyalty programs, and subscription initiatives, using data-driven insights to optimize the customer journey and maximize retention.

What You’ll Do

• Lead Retention Strategy: Own customer lifecycle marketing, developing strategies to increase engagement and repeat purchases.
• Optimize Email & SMS Marketing: Enhance segmentation, automation, and personalization to improve conversion and retention rates.
• Grow Subscription & Loyalty Programs: Build programs that strengthen customer relationships and increase lifetime value.
• Analyze & Improve Performance: Leverage data to track key retention metrics and continuously refine strategies.
• Collaborate Cross-Functionally: Work closely with growth, brand, and product teams to align retention efforts with broader marketing goals.

Why Join?

🌱 Play a key role in scaling a category-defining beauty and wellness brand

📈 Lead high-impact retention initiatives in a fast-growing company

💡 Work in a collaborative, purpose-driven environment with a passionate team

🌍 Fully remote role with flexibility and growth opportunities

If you’re a data-driven marketer who knows how to turn first-time buyers into lifelong customers, we’d love to hear from you!