Senior Brand Manager – Wellness Brand
📍 Location: Remote (US-Based)
Are you a brand-led marketer who thrives at the intersection of strategy, storytelling, and execution? Join a fast-growing wellness brand on a mission to create thoughtful, science-backed products that genuinely improve people’s lives.
About the Brand
This modern wellness company blends evidence-based innovation with strong brand storytelling and community-driven values. With a growing product portfolio, expanding retail partnerships, and a loyal customer base, the brand is investing in long-term brand building as a core growth lever.
The Role
As Senior Brand Manager, you’ll own the development and execution of brand initiatives across campaigns, launches, and ongoing storytelling. You’ll work cross-functionally with creative, growth, and product teams to ensure brand consistency, clarity, and impact at every touchpoint.
What You’ll Do
🎯 Own Brand Initiatives – Lead brand campaigns, product launches, and evergreen storytelling across digital and retail channels
📈 Support Go-to-Market – Partner with product and growth teams on launch strategy, messaging, and positioning
💬 Develop Brand Messaging – Maintain brand voice, narrative, and guidelines across channels
🤝 Collaborate Cross-Functionally – Work closely with creative, social, influencer, and ecommerce teams to bring campaigns to life
📊 Measure Brand Impact – Track performance metrics, brand health indicators, and campaign results to inform future strategy
📋 Manage Timelines & Budgets – Oversee project timelines, budgets, and external partners or agencies as needed
What You’ll Bring
✔️ 5–7+ years of experience in brand marketing, ideally within wellness, beauty, or consumer brands
✔️ Proven experience leading brand campaigns and product launches
✔️ Strong storytelling, messaging, and project management skills
✔️ Experience collaborating with creative teams and external partners
✔️ Data-informed mindset with the ability to translate insights into action
✔️ Passion for wellness, mission-led brands, and consumer connection
Why Join?
🌿 Play a key role in shaping and scaling a growing wellness brand
📈 High-impact role with ownership and room to grow
💻 Fully remote flexibility with a collaborative team
✨ Opportunity to build meaningful brand work that resonates with customers