Title: Head of Growth Marketing

Location: Columbia, MD (Hybrid)

Reporting structure: This role reports to the Chief Marketing Officer. 

Company description: 

The company was founded in response to a common need: small warehouse space for growing businesses. Instead of leasing to a single large tenant, they transformed large warehouses into multiple small, flexible units designed for entrepreneurs and small businesses.

After quickly filling their first location in the US they expanded rapidly. Their model removes traditional barriers—no long-term contracts, personal guarantees, or corporate terms—offering scalable spaces with all-inclusive amenities and a supportive community.

Today, they continue to grow, empowering small businesses, e-commerce brands, and creatives nationwide.

Quick facts:

• You’ll play a critical role in a fast-growing and innovative real estate company with the budget, backing, and freedom to build something meaningful. 
• As the portfolio scales, you’ll have the opportunity to build out a team under you, whether through full-time hires, contractors, or agency partners. 

The Director of Growth Marketing will be responsible for:

• You will ultimately be accountable for performance outcomes. This role is not just strategy. It’s about execution, optimization, and owning results end-to-end.
• Own performance across the funnel: landing pages, ad creative, copywriting, and email campaigns.
• Work with (or bring in) specialists for design, copy, dev, or automation—but you must lead and step in when needed.
• Build and manage testing roadmaps across landing pages, headlines, and conversion pathways.
• Lead and execute various marketing projects including building launches, building expansions, partnership activations, or special initiatives.
• Collaborate with building GMs, operations, and sales teams to align marketing strategy

Responsibilities: 

• Day 1–30: Manage our outsourced ad agency to stabilize and evaluate campaigns.
• Day 30–60: Take over our highest-priority campaigns and begin optimizing key levers.
• By Day 60: Own all ad accounts. Continue to leverage the agency, internal hires, or freelancers for support—but you are accountable for results.

Is this you?

• If you’re an operator who thrives on accountability, loves moving fast, and knows paid media inside and out—we want to hear from you.

Preferred Qualifications: 

• 8+ years of experience in digital marketing with a strong track record in paid acquisition.
• Expert-level knowledge of Google Ads (Search, YouTube, Performance Max), with hands-on experience.
• Strong experience with Meta Ads Manager, LinkedIn Ads, and emerging platforms like TikTok.
• Deep understanding of marketing funnels, CRO, lead nurturing, and customer segmentation.
• Familiarity with A/B testing tools such as VWO, CRMs such as HubSpot, and attribution tools.
• Strategic thinker with strong analytical skills—comfortable with dashboards, data, and spreadsheets.
• High ownership mentality: you take accountability for outcomes and rally support where needed.

Nice to Haves: 

• Experience in B2B, SMB, or commercial real estate-related industries.
• Creative chops—able to generate and critique ad copy, video concepts, or design.