Director of Demand Generation - Remote

Note: Must have Cybersecurity or Infrastructure Demand Generation background.

The world’s leading authority on malicious digital content and deepfake protection. The company serve enterprises, governments, news organizations and social media platforms, offering advanced solutions to verify and authenticate digital content files and secure real-time communication streams. The company was purpose-built by domain experts across cybersecurity, digital-forensics, artificial intelligence and computer vision.

The Role

We’re looking for a scrappy, curious, and AI-savvy demand generation manager with strong marketing operations (MOPs) skills to drive qualified pipeline and build scalable infrastructure. This isn’t a plug-and-play role—you’ll have the freedom to shape how we generate demand, manage data, and optimize conversion across the funnel.

What You’ll Do

• Build and execute full-funnel demand generation campaigns across email, social, content syndication, paid media, events, and partnerships
• Own and optimize our marketing tech stack, including HubSpot, GA4, Breeze Intelligence, LinkedIn, database tools, and emerging AI platforms
• Design and manage segmented, data-driven campaigns using ABM-lite best practices
• Leverage tools like Lemlist, PhantomBuster, Clay, ChatGPT, Jasper, Mutiny, Copy.ai, SurferSEO, Lavender, Salesloft/Outreach, and others to personalize outreach, automate engagement, and scale programs
• Collaborate closely with sales to improve lead scoring, routing, and conversion workflows
• Track funnel performance, attribution, and conversion metrics, and turn insights into action
• Launch and iterate on growth experiments, content strategies, and new plays to accelerate pipeline
• Stay ahead of the curve by experimenting with emerging AI tools that improve campaign performance and operational efficiency

Search, Outreach & Paid Program Ownership

• Lead our search optimization strategy across Google and LinkedIn, including keyword research, site structure, and AI-enhanced content planning
• Run outbound outreach campaigns using Clay, Lemlist, and PhantomBuster for scalable personalization
• Manage LinkedIn and Google ad programs, including audience segmentation, creative testing, budget pacing, and ROI reporting

Website Management & Reporting

• Manage updates and ongoing optimization of the company website—ensure performance, clarity, and conversion alignment with marketing goals
• Own landing page development, A/B testing, CTAs, and form strategy
• Leverage tools like GA4, Looker, HubSpot dashboards, and custom reporting tools to deliver actionable insights across traffic, lead sources, and funnel performance
• Collaborate with content and design to improve site engagement and demand conversion
• Use AI and no-code tools to accelerate site updates, personalization, and SEO impact

What We’re Looking For

• 3–5 years of experience in B2B demand generation and/or marketing operations, ideally in a startup or high-growth environment
• Proven track record of executing programs that deliver measurable pipeline impact
• Hands-on experience with HubSpot, web CMS tools, and performance marketing platforms
• Database wizardry—you’re confident in slicing, segmenting, and activating lead/account data
• Comfortable using AI to write, build, analyze, and scale campaigns
• Fast learner with a growth mindset—you love diving into new tools, techniques, and challenges
• Bias for action and comfort with ambiguity in an early-stage startup environment

Bonus Points

• Experience in cybersecurity, AI, or technical B2B industries
• Familiarity with customer data platforms (CDPs), lead scoring frameworks, or enrichment strategies
• You’ve helped build or scale a demand generation function from the ground up

Why Join Us

• Big market, bold vision, and a chance to make a measurable impact early
• Culture that values autonomy, speed, curiosity, and continuous learning
• Be part of a company that’s rethinking go-to-market with AI at the core  

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