Event Sales Director

Location: Miami Beach, FL

About the Property:

A celebrated luxury destination located in the heart of Miami Beach, known for its refined charm, cultural programming, and sophisticated hospitality.

Position Overview:

The Event Sales Director will lead the catering and special events division, overseeing all phases of the event lifecycle — from initial planning to execution and reconciliation. This role will be responsible for revenue growth through proactive sales strategy, seamless event management, and high-touch client service. The ideal candidate is an experienced events professional who thrives in a dynamic, luxury environment and is eager to elevate the property’s reputation as a premier event destination in South Florida.

Key Responsibilities:

• Oversee all aspects of the catering and special events operation, ensuring excellence in service and execution
• Manage the full event lifecycle — including sales, planning, staffing, vendor coordination, menu development, and on-site execution
• Partner with the culinary team to develop custom menus aligned with client preferences, brand standards, and financial targets
• Develop and manage event budgets, track P&L performance, and ensure profitability
• Grow event business through strategic sales outreach, networking, site inspections, and targeted marketing initiatives
• Build and maintain strong relationships with clients to ensure repeat business and positive referrals
• Lead the coordination of internal teams to ensure flawless service delivery
• Ensure compliance with all health and safety regulations
• Train, mentor, and manage event staff, including Event Coordinator(s)
• Conduct post-event evaluations and manage billing and final reconciliation
• Develop new SOPs as needed to streamline operations
• Monitor competitor landscape and market trends to inform strategic positioning

Technology & Software Experience:

• Hotel Management System: Opera Cloud
• Event and Facilities Management: Tripleseat
• Budgeting & Purchasing: Microsoft Excel, Craftable
• Office Productivity: Microsoft Office, Google Workspace
• Presentation & Word Processing: Microsoft PowerPoint, Word

Qualifications:

• Bachelor's degree in Sales/Marketing, Hospitality Management, or a related field preferred
• Minimum of 5 years of experience in event sales or catering leadership, preferably in a luxury or boutique hotel environment
• Proven success managing large-scale events, including weddings and high-end social functions
• Exceptional communication, organization, and leadership skills
• Strong culinary and F&B knowledge
• Budgeting, financial analysis, and contract negotiation expertise
• Ability to lead with both creativity and attention to detail
• Familiarity with South Florida event market is a strong plus

Benefits:

• Salary range: $90,000 – $95,000 annually, commission structure
• Comprehensive health, dental, and vision insurance
• 401(k) with employer match
• Short- and long-term disability coverage
• Paid time off and holidays
• Relocation assistance available if needed (USA only)