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About the Role:
As the Director of Digital Insights, you will be a strategic leader and go-to expert for all digital reporting and analytics across our client accounts. You will work closely with cross-functional teams to deliver high-impact insights and deliverables that drive client success. This role requires a blend of strategic thinking, technical expertise, and strong leadership skills, as well as a willingness to dig into the data directly for reporting across high-profile client work.
What you’ll do:
- Create and drive the vision for the digital reporting center of excellence.
- Lead, develop, and grow the team by nurturing individual development through regular, actionable feedback. Foster a high-performance culture and strong team morale by championing career growth and setting clear expectations.
- Oversee and enhance all post-sales reporting, including strategic and actionable digital insights and campaign reporting to improve client outcomes.
- Develop and implement a comprehensive reporting process that aligns with client goals and company objectives.
- Design and enhance client data visualizations to promote insightful reporting, driving engagement with clients.
- Act as the primary point of contact for all digital reporting-related inquiries and initiatives.
- Collaborate with internal teams and clients to understand their business objectives and reporting needs.
- Provide strategic insights and recommendations based on data analysis to enhance client outcomes.
- Oversee the development of reporting frameworks, tools, and methodologies and refine reporting templates.
- Ensure the accuracy, relevance, and timeliness of all reports and dashboards.
- Identify trends, patterns, and opportunities within data to provide actionable insights.
- Stay abreast of industry trends, best practices, and emerging technologies in digital analytics.
- Collaborate with product and engineering teams to integrate advanced analytics capabilities.
Experiences and Capabilities You Bring:
- 7+ years of experience in digital analytics, reporting, or insights roles, with at least 3 years in a management role.
- Extensive experience working directly with non-technical C-Suite stakeholders/clients; ideally Chief Communications Officers and Heads of Public Affairs or Government Relations.
- Proven track record of managing and leading a team in a fast-paced environment.
- Expertise in digital marketing metrics, KPIs, and reporting tools (e.g., Google Analytics, Tableau, Power BI).
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
- Experience working in a marketing tech startup or similar environment is a plus.
This is a hybrid role. Work from home or in the office on Monday and Friday, and in the New York City office Tuesday through Thursday.
Job-3325570
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