Chief Marketing Officer – Natural Skincare Brand

📍 Location: Remote or at company HQ, with monthly in-person meetings and event travel

Are you a strategic marketing leader with a passion for natural products and a proven track record in scaling DTC brands? This is an exciting opportunity to lead the marketing efforts of a fast-growing, mission-driven skincare company that’s redefining clean beauty with high-performance, plant- and animal-based ingredients.

About the Company

This rapidly expanding direct-to-consumer (DTC) skincare brand has built a loyal community by prioritizing transparency, education, and product efficacy. Their commitment to quality, sustainability, and customer trust has fueled incredible growth—and now they’re looking for a visionary marketing leader to take them to the next level.

The Role

As CMO, you’ll lead a high-performing team of 13 and oversee all aspects of marketing, from paid media to brand strategy and influencer partnerships. Reporting directly to the CEO, you’ll craft and execute marketing strategies that drive customer acquisition, retention, and long-term brand loyalty. You’ll also collaborate on a $20M-$25M marketing budget, ensuring optimal investment in key growth channels.

What You’ll Do

• Lead & Inspire: Mentor and empower a team of marketing leaders, fostering a culture of creativity, accountability, and excellence.
• Shape Strategy: Develop data-driven marketing plans that balance acquisition, retention, and brand storytelling.
• Own Performance: Oversee and optimize paid media (Google, Meta, TikTok), brand campaigns, and influencer/affiliate programs.
• Drive Brand Growth: Ensure marketing efforts align with the company’s vision, keeping them ahead in the competitive wellness space.
• Collaborate Cross-Functionally: Work closely with operations to align marketing strategies with inventory, supply chain, and product launches.

What You Bring

✔️ 8+ years of marketing leadership experience, ideally in the DTC or natural products space

✔️ Proven success managing multi-million-dollar budgets and optimizing ROI across key marketing channels

✔️ Expertise in paid media, brand strategy, and influencer/affiliate partnerships

✔️ Strong analytical skills with a data-driven approach to decision-making

✔️ Exceptional leadership, team-building, and strategic thinking abilities

✔️ Passion for clean beauty, wellness, and mission-driven brands

Why Join?

🌱 Play a key role in shaping the future of a rapidly growing natural skincare brand

💡 Lead a dynamic, innovative marketing team in a purpose-driven environment

💰 Competitive salary, performance-based bonuses, and full benefits package

🚀 Work remotely with regular in-person collaboration and exciting travel opportunities

If you’re a strategic thinker and brand builder who thrives in fast-paced environments, we’d love to hear from you!