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Head of Product & Product Marketing

Role:

As Vice President of Product you will own the full life-cycle strategy for the company’s service and platform portfolio. Your mandate: translate the evolving needs of transformational CMOs into subscription offerings and AI-enabled capabilities that drive revenue growth, strengthen client retention, and reinforce our leadership of the MaaS category.

Top Outcomes (first 12-18 months):

·      Unified Portfolio Strategy – Deliver a three-year vision and roadmap aligned with company growth targets and the company’s Effect value proposition.

·      Go-to-Market Acceleration – Launch at least two new offerings and meet or exceed pipeline goals within six months of each launch.

·      Commercial Enablement – Equip Sales and Customer Success with positioning, pricing, and tools that cut average sales cycle length by 15 percent.

Core Responsibilities:

·      Market and Customer Insight – Capture voice-of-customer data from CMOs, CFOs, and RevOps leaders; convert insights into differentiated offerings and clear positioning.

·      Portfolio Ownership – Prioritize features and services; lead an agile stage-gate process and coach two Product Managers to deliver on time and on budget.

·      Go-to-Market Leadership – Define segmentation, pricing, launch plans, and success metrics; partner with Demand Gen, Sales, and RevOps to meet revenue targets.

·      Sales Enablement – Produce narratives, battlecards, demos, and ROI models that prove the the company’s Effect and win competitive evaluations.

·      Performance Management – Monitor adoption, margin, and NPS; refine packaging and messaging to close gaps quickly.

·      Thought Leadership – Represent the company at conferences, analyst briefings, and executive workshops as a credible MaaS evangelist.

·      Talent Development – Build a high-performing product team that models experimentation, data discipline, and customer obsession.

Required Qualifications:

·      12+ years in product management or product marketing with at least five years leading portfolios aimed at senior marketing buyers (MarTech, AdTech, or B2B SaaS).

·      Proven success launching subscription offerings and hitting revenue and margin goals.

·      Demonstrated ownership of end-to-end GTM motions, including segmentation, pricing, and commercial enablement.

·      Experience guiding cross-functional teams in a services-led or hybrid services-and-platform business.

·      Strong executive communication and presentation skills.

·      Bachelor’s degree required; MBA or other advanced degree preferred.

Success Traits:

·      Strategic Operator – Connects market signals to commercial outcomes and acts decisively.

·      Customer-First Mindset – Frames every decision around CMO pain points and desired business impact.

·      Data-Driven Pragmatist – Tests, learns, and iterates with discipline.

·      Collaborative Leader – Builds trust across functions, regions, and time zones.

·      Bias for Action – Moves from insight to execution quickly and effectively

Why Choose This Company?

·      Category Pioneer – Lead product strategy for the company redefining how enterprise marketing gets done through MaaS.

·      Subscription Scalability – Shape offerings that deliver flexible resources, AI-powered speed, and transparent ROI.

·      Immediate Impact – Your roadmap will influence revenue and cost efficiency for Fortune-level brands within months.

·      Growth Culture – Flat structure, rapid feedback loops, and dedicated innovation budget mean your ideas ship fast.

·      Shared Success – Competitive base, performance bonus, and equity align your achievements with ours.

Job-3212903

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