Senior Media Planning Director

Hybrid- 2 days in office/week

We are looking for a senior level media planning leader to shape insight driven media strategy across North America. This is a hands on role for someone who can connect consumer insights, communications planning, and channel strategy across paid social, programmatic, search, CTV, and broader omnichannel media.

This role is ideal for someone who thrives in a fast moving, globally connected environment and can confidently lead both strategic planning and senior level client conversations.

What you will do

• Lead insight driven media and communications planning rooted in consumer behavior, culture, and data
• Build strategic planning frameworks across the full customer journey
• Develop integrated media strategies across paid social, programmatic, search, CTV, and other relevant channels
• Define channel roles, investment strategy, budget allocation, and audience approach
• Partner with account teams, strategists, and leadership on client growth and new business opportunities
• Translate complex insights into clear, compelling client presentations and actionable recommendations
• Help mentor junior team members and contribute to planning best practices across the organization

What we are looking for

• 6 to 8+ years of experience in media planning and strategy within a digital, performance, or integrated agency environment
• Strong background in communications planning, audience strategy, and the marketing funnel
• Hands on experience across paid social, programmatic, and search, with exposure to CTV and broader omnichannel planning
• Strong analytical skills and experience using tools such as GWI, YouGov, Brandwatch, Google Analytics, and platform reporting tools
• Excellent presentation and communication skills with senior clients and internal stakeholders
• Ability to balance performance goals with long term brand growth
• Collaborative, strategic, and comfortable working across global teams