Title: Director of Product Marketing & Communications

Location: Remote (U.S. or Canada)

Reporting Structure: Reports to the VP of Portfolio Strategy; manages a Product Communications Manager

Company Description

Ziplines Education partners with universities to deliver industry-focused certificate courses that prep professionals for today's digital-first workforce. They help thousands of career advancers a year build the skills and credentials to move forward — 92% of learners would recommend the programs, and NPS is consistently excellent. As they scale program launches, they're looking for someone to own how each program is positioned and communicated in market.

Quick facts

• Full-time, fully remote (U.S.)
• $150K–$180K, based on geographic tier (Tier 1/2/3)
• Equity via stock option grant, vesting over 4 years
• Medical/dental/vision (premiums start at $0/mo), 401K
• Flexible PTO + 10 paid holidays
• Weekly full-team meetings, in-person offsites 1+ times/year
• Role is ~75% marketing comms, 25% product

Responsibilities

• Own positioning across all active and pipeline programs — build a real POV on why each program wins, not just a summary of what it covers
• Set target audience, core message, and expected learner profile for every new launch before campaign planning starts
• Maintain a living, data-informed view of Ziplines' ICP across the portfolio
• Monitor positioning health — flag when enrollment demographics, NPS, or performance signals suggest a program needs a refresh
• Own the Voice of Customer program: run interviews with prospective learners, active learners, rejecters, and alumni on a regular cadence
• Synthesize VoC findings into positioning inputs for Growth and Product; partner with the data team to connect qualitative and quantitative signals
• Run quarterly persona reviews and own the quarterly messaging bank review cycle
• Serve as strategic point of contact for the copywriter — brief him on positioning, edit his output, own the signal while he owns the pen
• Escalate to Product/LXD when the course itself (not just the copy) needs to change
• Partner with Growth on performance feedback loops; build trust as the decisive, credible voice on positioning

Is this you?

• 7+ years in product marketing or marketing communications, with real time in B2C/DTC
• Strong copy-editing instincts — you don't need to write everything, but you can sharpen what others write
• A systems thinker who builds frameworks before defaulting to manual execution
• Decisive and direct — you make positioning calls and drive alignment without waiting for consensus
• A clear communicator who can turn complex positioning into a brief a growth marketer or copywriter can actually run with
• Data-oriented — comfortable with NPS, demographic, and performance data
• You've genuinely changed how you work because of AI — not just conversant with it
• Startup or growth-stage experience, where you're building systems rather than inheriting them

Preferred Qualifications

• Experience owning positioning at a company scaling multiple product lines or launches simultaneously
• Experience managing or directing a copywriter or creative resource without directly managing their day-to-day
• Background in education, edtech, or another consideration-heavy B2C category



#Perks

• Equity ownership (4-year vesting)
• $0/month premium option on medical/dental/vision
• 401K
• Flexible PTO + 10 paid holidays
• Fully distributed team, with in-person gatherings/offsites