Client Director (OOH Planning)

London (Hybrid)

Join one of the most advanced, globally scaled Out-of-Home (OOH) specialists, known for redefining how OOH is planned, bought, and measured through technology, creativity, and data.

Operating across major international markets with a team of 400+ specialists, this business sits at the forefront of modern OOH transformation—blending audience intelligence, digital innovation, and sustainability to deliver high-impact campaigns for some of the world’s most recognised brands.

This role sits within a high-performing agency planning team, working closely with a major network agency group, offering exposure to large-scale, high-value campaigns across a diverse client portfolio.

The Role

Reporting into a Business Director, the Client Director will take ownership of key client relationships within a major agency patch, leading both strategic output and team delivery.

This is a senior leadership role combining:

• Strategic OOH planning
• Commercial growth responsibility
• Team leadership and development
• High-level client and agency relationship management

You will play a critical role in driving revenue, elevating client service standards, and identifying new opportunities across both active and dormant accounts.

Key Responsibilities

• Lead the day-to-day management of client accounts, ensuring best-in-class delivery across all campaigns
• Own and develop senior relationships with clients and agency stakeholders
• Drive organic growth, identifying opportunities to increase OOH investment across your portfolio
• Oversee responses to briefs, including strategic rationale, planning output, and commercial alignment
• Collaborate closely with investment and planning teams to deliver high-quality campaign solutions
• Present work confidently to senior stakeholders, acting as a trusted advisor
• Manage, mentor, and develop Client Managers and Executives, supporting their progression
• Resolve campaign and client challenges proactively, maintaining strong service standards
• Contribute to forecasting, revenue tracking, and client KPIs
• Lead participation in client audits and performance reviews
• Strengthen agency relationships through regular engagement and collaboration
• Support internal initiatives, including training, system improvements, and cross-functional projects
• Champion sustainability and responsible media practices within your team

What They’re Looking For

Strategic & Commercial

• Strong strategic planning capability within OOH or wider media channels
• Highly commercially aware, with experience driving revenue growth across accounts
• Ability to translate data and insight into actionable campaign strategies

Leadership & Collaboration

• Proven experience managing and developing teams
• Excellent relationship management skills across clients, agencies, and internal teams
• Proactive, solutions-focused mindset with strong ownership

Technical & Industry Expertise

• Solid experience in UK OOH planning and/or comms planning, ideally across high-spend accounts
• Comfortable working in data-led environments and performance-driven planning
• Strong organisational and operational planning skills

Why This Role Stands Out

• Work on high-profile, high-investment campaigns within a major agency ecosystem
• Join a business widely recognised for innovation in OOH, audience data, and measurement
• Gain exposure to multiple clients and sectors, offering variety and scale
• Be part of a fast-growing, forward-thinking environment with genuine career progression
• Play a key role in shaping the future of sustainable and measurable OOH media

Interested?

To find out more or apply, get in touch directly:

📧 niall@pooleandpartners.com

📞 020 3026 0408

📱 07767 399 776