Job Title: Digital Marketing Manager
Company: The Foreign Venture Group Inc.
Reports To: Chief Operating Officer
Location: Remote (Toronto, Ontario)
About FVG
Foreign Venture Group (FVG) is a digital transformation company that helps companies scale quickly & cost effectively by leveraging technology and talent. Our expertise spans marketing, technology, and operational strategies that help businesses grow and scale efficiently. We are committed to fostering a collaborative and growth-oriented work environment for all employees.
Job Overview:
We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing our overall digital marketing strategy. The Digital Marketing Manager will play a crucial role in driving online brand awareness, customer acquisition, and revenue growth.
- Lead marketing initiatives: Develop and execute tactical marketing plans to attract, retain, and engage customers and stakeholders.
- Drive brand awareness: Position the company as a leader in the virtual real estate and mortgage closing space.
- Leverage digital marketing expertise: Utilize digital strategies to maximize reach and impact.
- Employ strong strategic thinking and exceptional communication skills: Effectively communicate the company's value proposition.
Key Responsibilities
- Digital Strategy Development:
- Develop and implement SEO, SEM, and PPC/CPC strategies in the eCommerce sector strategies to achieve business goals.
- Stay informed about the latest industry trends and emerging digital marketing technologies.
- Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to social media, email, search engine marketing (SEM), and display advertising.
- Monitor campaign performance, analyze key metrics, and adjust strategies as needed to achieve desired outcomes.
- Social Media Management:
- Oversee the company’s social media presence, ensuring consistent brand messaging and engagement across platforms.
- Develop and implement social media campaigns to increase brand awareness and drive user engagement.
- Content Marketing:
- Collaborate with the content team to create and distribute high-quality, relevant content across digital channels.
- Ensure content aligns with overall brand messaging and marketing objectives.
- SEO and SEM:
- Manage and optimize the company’s website for search engines (SEO) to improve organic search rankings.
- Develop and execute search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
- Email Marketing:
- Plan and execute email marketing campaigns, including audience segmentation, content creation, and performance analysis.
- Implement strategies to grow and nurture the email subscriber list.
- Analytics and Reporting:
- Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
- Provide regular reports to management, highlighting key performance indicators and insights.
- Budget Management:
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).
- 3-5 years of experience in a marketing management role or similar capacity.
- Strong understanding of digital marketing tools, techniques, and the Martech ecosystem with excellent written and verbal communication skills.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Skills in SEO, SEM, PPC/CPC, social media, and email marketing.
- Strong analytical and data-driven mindset for campaign performance tracking.
- Excellent communication skills, both verbal and written, for effective messaging and team collaboration.
- Analytical mindset with the ability to interpret marketing data and drive informed decisions.
- Creative thinker with a passion for innovation and new marketing approaches.
- Experience with marketing automation tools and CRM software (HubSpot preferred).
- Other important soft skills: adaptability, creativity, problem-solving, and a proactive approach.
- Ability to thrive in a fast-paced, team-oriented environment.
Tools to know:
- Google Search Console, Google Analytics, Microsoft Clarity,
- Ahrefs, Ubersuggest, SemRush and other equivalent SEO tools.
- Meta Business Suite and any Social Media management tools.
- MailChimp, ActiveCampaign, Hubspot or other equivalent.
- Other Marketing tools related to the real estate and ecommerce industry.
Good to Have:
- Proven expertise in Digital Marketing, especially in eCommerce.
- Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
Benefits:
- Competitive salary and benefits package.
- Hybrid working environment with flexibility.
- Opportunity to work with a dynamic and passionate team.
- Professional development and growth opportunities.
- An inclusive and collaborative workplace culture.
Application Process:
To apply for this position, submit your resume and a brief cover letter highlighting your relevant experience and skills to hrteam@thefvg.com. We appreciate all applications; however, only selected candidates will be contacted for an interview.
Please fill out the form below and note that we will only count those who filled out the form.
The Foreign Venture Group is an equal opportunity employer. We encourage candidates from diverse backgrounds to apply.
For more details about the company and role, visit Foreign Venture Group.