Location: LATAM

About Proppel

We connect LATAM talent with remote work opportunities in the most exciting companies worldwide.

If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help.

Our headquarters are in London, UK, and we're looking for top-tier talent in LATAM to support our clients.

What we're looking for 

Our client, a science-led fitness brand offering low-impact, high-performance workouts, is seeking a Lifecycle Marketing Specialist to support the strategy and execution of retention programs that deepen member engagement and drive long-term value. This role is essential for managing lifecycle campaigns across Email, SMS, and push channels, while collaborating closely with internal stakeholders and CRM partners to ensure personalized, data-driven communications that align with the brand experience.

Responsibilities

• Assist in the development and execution of lifecycle marketing campaigns across Email, SMS, push, and in-app channels, focusing on engagement, retention, and repeat purchases.
• Build and optimize automated journeys that guide customers through onboarding, education, reactivation, and loyalty moments.
• Use behavioral data and segmentation strategies to deliver personalized, dynamic content that aligns with user intent and stage.
• Conduct A/B tests and QA campaign components to ensure accuracy, performance, and flawless execution.
• Monitor and report on performance metrics, offering actionable insights to improve engagement and reduce churn.

Requirements

• 2 to 3 years of experience in lifecycle marketing, CRM, or retention-focused roles within a DTC E-Commerce or subscription business.
• Proficiency in Klaviyo, with hands-on experience managing automated flows and campaign builds.
• Strong understanding of segmentation, personalization, and customer journey optimization.
• Excellent attention to detail and organizational skills, with the ability to juggle multiple timelines.
• Clear communication and comfort working cross-functionally with internal teams and agency partners.

Nice to have:

• Familiarity with push notification platforms or in-app messaging tools.
• Experience working alongside product or UX teams to align messaging with digital experiences.
• Previous collaboration with creative or retention-focused agencies.

Benefits

• USD Salary
• 100% Remote Work
• 10 days of Paid Time Off + US Holidays

Disclaimers

You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.