Director of Brand Marketing – Fast-Growing Beauty & Wellness Brand
📍 Location: Remote (U.S.-Based)
Are you a strategic and creative marketing leader with a passion for building brand identity and driving engagement? This is an exciting opportunity to lead brand marketing for an innovative beauty and wellness brand that’s redefining personal care.
About the Company
This forward-thinking beauty brand is pioneering a new category in wellness, offering science-backed solutions that merge innovation with sustainability. With a strong direct-to-consumer presence and retail expansion, they are looking for a Director of Brand Marketing to elevate their positioning, craft compelling storytelling, and drive consumer loyalty.
The Role
As Director of Brand Marketing, you’ll lead brand strategy, campaign development, and creative execution to ensure a strong, consistent brand presence across all channels. You’ll oversee content marketing, influencer and partnership strategies, and community engagement to deepen brand affinity and expand reach.
What You’ll Do
📢 Lead Brand Strategy & Positioning – Develop and execute brand initiatives that strengthen identity, awareness, and consumer engagement.
🎨 Oversee Campaign Development – Lead the creation of integrated 360-degree marketing campaigns that bring the brand to life across digital, social, and retail.
📱 Drive Content & Storytelling – Manage content strategy, ensuring brand voice consistency across website, social media, and marketing materials.
🤝 Influencer & Partnership Marketing – Identify and build partnerships with brand-aligned influencers, thought leaders, and collaborators.
📊 Analyze & Optimize Performance – Track campaign performance, identify trends, and refine strategies to maximize impact.
What You’ll Bring
✔️ 5+ years of brand marketing experience in beauty, wellness, or lifestyle consumer brands
✔️ Strong storytelling and creative direction skills with an eye for brand-building
✔️ Experience managing influencer partnerships, digital marketing, and content strategy
✔️ Data-driven approach to measuring brand success and optimizing strategies
✔️ Ability to lead cross-functional teams and collaborate with creative, product, and growth teams
Why Join?
🔥 Be a key player in shaping the future of an innovative beauty brand
📈 Lead high-impact marketing initiatives in a fast-growing company
🌍 Fully remote role with flexibility and opportunities for career growth
🏆 Work with a mission-driven team that values creativity and purpose
If you’re a strategic brand marketing leader ready to take a beauty brand to the next level, we’d love to hear from you!