Product Marketing Manager, Monetization

New York, New York, United States

Our client is one of the largest local news platforms in the US & defines a new way for users to engage with local news. They help a new generation of readers find and engage with vital, locally published content and information. They are expanding their team and looking for senior talents to accelerate growth – including a Product Marketing Manager, Monetization.

Responsibilities

·      Launch new features to the public with strategic communications that drive adoption and engagement.

·      Collaborate with product teams during early development stages to craft messaging strategies.

·      Establish guidelines for messaging and develop promotional assets during testing phases.

·      Gather input from users and stakeholders to refine and optimize features.

·      Gain a deep understanding of the company’s advertising platform and its capabilities.

·      Develop comprehensive support materials, including playbooks, FAQs, and training guides.

·      Lead internal training sessions for sales, account management, and partner teams.

·      Design and implement onboarding email campaigns to ensure seamless experiences for advertisers.

·      Create scalable resources such as webinars, tutorial videos, and multimedia content to enhance feature adoption.

·      Plan and evaluate the effectiveness of campaigns, adoption metrics, and marketing initiatives.

·      Spearhead efforts for scalable growth through events, training programs, and cross-department marketing strategies.

• Monitor and analyze adoption rates, onboarding effectiveness, and campaign performance.
• Work with analytics teams to assess marketing outcomes and identify improvement opportunities.
• Partner with teams across product, engineering, sales, and customer success to ideate, test, and refine strategies aligned with business goals.
• Build and engage a community of users and advertisers through thoughtful communication and impactful campaigns.

Qualifications

• At least 5 years of experience in ad tech, digital marketing, or a similar field.
• Bachelor’s degree in Marketing, Business, or a related discipline.
• Demonstrated success partnering with marketing teams and launching innovative products.
• Proficiency with tools like SQL, Amplitude, MODE, and project management platforms.
• Strong analytical abilities with a proven capacity to transform data into actionable strategies.
• Comprehensive understanding of digital marketing channels, including SEO, SEM, email, and social media.
• Familiarity with UX principles to boost user engagement and satisfaction.
• Experience in fostering online communities and managing B2B partnerships.
• Excellent writing skills and experience in developing content for various formats.
• Self-motivated and entrepreneurial mindset, comfortable working in dynamic and ambiguous environments.

Annual Base Pay Range

·      $125,000 - $175,000 USD