Senior Director Sales, Programmatic

Location: NYC 3x per week in office

About: Join a cutting-edge technology company with nearly two decades of expertise in digital advertising! Founded in 2005 and headquartered in the heart of New York City, we’re on a thrilling growth trajectory following a recent acquisition by a global advertising technology firm. As we expand our 180-person team, we’re looking for passionate, driven individuals to help us continue delivering real, measurable results.

We specialize in high-impact video and display ads across mobile, app, desktop, CTV, and influencer marketing, and are uniquely positioned to offer Fortune 500 brands precise targeting through direct supply integrations powered by zero-party consent-based data. Ready to be part of an innovative company shaping the future of digital advertising?

The Role

We are looking for a dynamic Senior Director of Programmatic Partnerships to lead a team of sellers and drive growth through innovative programmatic solutions, targeting media agencies and brands across the country. In this role, you will design and implement strategic sales initiatives aligned with the company’s growth objectives and collaborate closely with product marketing and strategy teams to shape the programmatic product roadmap.

As the leader of this team, you should have a proven track record in selling programmatic solutions and experience mentoring or managing at least two team members. You’re a strong leader and communicator with a passion for making a meaningful impact during a critical phase of company growth.

This role will directly influence the company’s revenue and sales strategy, reporting to the Executive Vice President of Sales.

Responsibilities include:

• Build and lead a top-tier sales team to exceed quarterly and annual sales targets while also carrying an account list as a player-coach.
• Develop relationships with key senior stakeholders, including programmatic buyers and internal trading desks, to close strategic opportunities and ensure customer satisfaction.
• Guide the team in maintaining a strong sales pipeline, securing new business, and expanding existing partnerships.
• Collaborate with internal teams to identify and execute product growth opportunities.
• Develop targeted strategies to capture new or expanded revenue streams.
• Contribute to marketing strategies and represent the company at conferences and industry events.

Key qualifications:

• 7+ years of digital sales experience, with a proven ability to build, mentor, and manage sales teams to exceed revenue goals.
• Extensive experience selling programmatic solutions to global brands and holding companies.
• Expertise in using Salesforce to track performance and align customer engagement with company objectives.
• Strong relationship-building skills focused on cultivating high-value partnerships.
• Exceptional organizational and analytical abilities with attention to detail and the ability to prioritize effectively in a fast-paced environment.
• A self-starter with high integrity, professionalism, and a proactive approach.
• Willingness to travel for in-person client meetings and team collaboration.
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Comp: Up to $200k base + bonus