Location: LATAM

About Proppel

We connect LATAM talent with remote work opportunities in the most exciting companies worldwide.

If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help.

Our headquarters are in London, UK, and we're looking for top-tier talent in LATAM to support our clients.

What we're looking for 

Our client, a fast-growing beauty brand built on decades of industry expertise, is hiring a Creative Strategist to help scale its paid social creative efforts. This is a hybrid strategy and execution role focused on performance-driven content across Meta, YouTube, and other paid platforms. Working closely with the Senior Director of Creative Strategy and a team of editors and designers, you’ll help shape briefs, analyze results, and guide creative decisions that drive real business impact.

Responsibilities

• Write and manage creative briefs for video editors and designers, including net-new concepts and iterations based on ad performance.
• Review past ads and performance data to inform future strategy.
• Collaborate with the creative team to refine static and video assets for paid campaigns.
• Conduct audience and competitor research to support concept development.
• Apply direct response principles and platform best practices to improve creative output.

Requirements

• 2 to 5 years of experience in a creative strategy, performance content, or similar role.
• Strong understanding of paid social platforms, especially Meta and TikTok.
• Familiarity with performance marketing and direct response creative.
• Experience briefing video editors and graphic designers.
• Comfort working with data to inform creative decisions.
• Excellent communication and organization skills.

Nice to have

• Hands-on experience with video editing or graphic design tools.
• Background in beauty, wellness, or E-commerce brands.
• Experience using AI tools for creative research or ideation.

Benefits

• USD Salary
• 100% Remote Work
• Paid Time Off + US Holidays

Disclaimers

You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.