Are you a sports fan and understand the passion and culture that surrounds live sport?
We are supporting a leading media agency to find a Strategic Director to be the day to day strategic lead on media strategy across four iconic brands that have a huge footprint in sport and entertainment.
As Strategy Director, you will have a central role in shaping how these brands show up, think, plan and communicate across some of the most watched moments in the UK.
This is a senior strategic position where your ideas will guide annual planning, influence high-profile campaigns and shape the direction of sponsorship activity. You will work closely with planning, buying, insights, data and creative teams, making sure everything lines up from the first thought to the final execution.
The company is a well-known global media group with a strong record in strategic leadership, career development and collaborative working. It is an environment where thinking is taken seriously, curiosity is encouraged and people are supported to grow their careers, not just do a job.
What you will be doing
- Leading strategy across a major UK brand portfolio with strong links to sport and entertainment
- Setting the direction for annual planning, campaigns and sponsorships
- Using audience insight, cultural trends and data to shape clear, practical recommendations
- Working closely with planning, marketing science, creative and buying teams
- Building trusted relationships with senior stakeholders and becoming a key strategic partner
- Turning open or complex briefs into focused, actionable plans
- Supporting new business pitches and contributing to wider agency projects
- Keeping up with media behaviour, effectiveness thinking and emerging technology
What you need
- Solid background in brand, comms or media strategy
- Confidence working at pace and handling quick turnarounds
- Good understanding of media effectiveness and measurement
- Clear and confident communication skills, written and verbal
- Experience working with senior-level clients and stakeholders
- Interest in sport or culturally relevant brands
- Familiarity with audience tools such as TGI
- Curiosity about how AI and automation can improve how teams work and perform
Why this role is worth a serious look
- You will work on brands with real cultural pull and high public visibility
- Your thinking will shape campaigns seen around major sporting moments in the UK
- You will partner with strong planning, buying, data and creative teams who value strategy
- Clear opportunities to grow, with structured development and support
- Hybrid working with sensible flexibility built in
- A culture that takes learning, feedback and collaboration seriously
Click Apply, or send your CV directly to niall@pooleandpartners.com.
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