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Marketing Director
Santa Barbara, CA
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About Our Client

At Cenfire, we are reinventing the most fundamental building block in electronics: the switch. Our silicon-based MEMS switch technology is smaller, faster, and more reliable than anything on the market. It opens new possibilities in semiconductor test, automotive, energy distribution, and other high-reliability applications. We are backed by leading investors, working with global partners, and scaling quickly. This is your opportunity to join early, define how our company communicates with the world, and play a hands-on role in building a brand that will shape trillion-dollar industries.


Why This Role

This role will establish Cenfire’s marketing function and define how our technology is positioned in the market. You will own the development of our marketing strategy, ensuring that our messaging reflects both the technical strengths of the product and the economic value we deliver to customers. You will design and run campaigns that generate demand, put in place the systems and tools required for scalable growth, and ensure consistent and compelling communication across customers and internal audiences. This role requires both strategic vision and executional focus. As the leader of marketing at Cenfire, you will shape the function from the ground up and build the foundation for a team as the company grows.


What You Will Bring

We are looking for a marketing leader who is equally comfortable with strategy and execution. You should have the ability to translate complex engineering concepts into clear business outcomes and a proven track record of building campaigns that convert interest into opportunities. Experience with CRM systems such as Salesforce is important, along with the capability to establish scalable processes that strengthen the sales organization. Creativity and strong communication skills will also be essential, as you will be responsible for producing impactful presentations, datasheets, and other customer-facing materials. A background in semiconductors, electronics, or advanced manufacturing will be highly valued, although the ability to learn quickly and communicate effectively is most important.


Growth and Opportunity

From the beginning, you will receive structured onboarding to gain a deep understanding of Cenfire’s product capabilities and market dynamics. As you grow with the company, this role has the potential to expand into business development by cultivating strategic customer partnerships and into organizational leadership by building and leading a marketing team that scales with our production ramp. As an early leadership hire, you will have direct access to the CEO and the opportunity to influence the company’s trajectory in a meaningful way.


Role Objectives

  • Brand
  • Develop and lead the Cenfire brand
  • Develop and establish all brand documents
  • Marketing & Sales Procedures
  • Establish Cenfire sales procedures
  • Lead customer engagement
  • Develop processes for customer engagement
  • Website
  • Refine website
  • Build CTA, content and landing pages
  • Customer Database
  • Establish CRM system and procedures
  • Build database of prospective customers and determine path to engagement
  • Collateral
  • Create marketing collateral
  • Assist with customer facing documentation for sales process
  • Competitive Differentiation
  • Develop competitive positioning
  • Identify and analyze competitors
  • Determine path to navigate market entry
  • Demand Gen
  • Run campaigns to generate inbound to landing pages


Compensation

Cenfire offers a competitive salary, comprehensive benefits, and meaningful equity. As the first marketing leader, you will define our presence in the market while sharing in the upside of building a company that is redefining the future of switching. Salary is $150k-$180k plus performance bonus and significant stock options.


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