Paid Search Strategist

Remote: Must be US based, prefer EST or CST

US Citizen or Green Card Holder Only

The Paid Search Strategist is responsible for planning, executing, and optimizing PPC campaigns for Blue Wheel clients, with a focus on DTC growth and performance.

Key Responsibilities

• Develop, launch, and manage paid search campaigns in Google Ads and Microsoft Ads
• Build strategies that support client goals for customer acquisition, revenue, and return on ad spend
• Optimize campaigns through keyword management, bidding, audience targeting, creative testing, and budget allocation
• Use automation tools such as Smart Bidding, Performance Max, and SA360
• Run ongoing tests on ads, landing pages, and audiences to improve performance
• Use first party and third party data to refine acquisition and retention strategies
• Monitor performance, identify trends and issues, and take corrective action
• Create and present clear reporting using Google Analytics GA4, Looker Studio, and other analytics or attribution tools
• Own pacing, forecasting, and spend recommendations across accounts
• Partner with Client Services and other channel teams to align paid search with broader DTC and omnichannel strategies
• Write and iterate ad copy and coordinate with creative teams on assets that support performance and brand consistency
• Join client calls as the paid search subject matter expert and communicate results and recommendations

Preferred Qualifications

• 3-5 years of hands on paid search experience, ideally in an agency environment
• Google Ads and Microsoft Ads certifications
• Experience with SA360, Performance Max, and other advanced tools
• Strong skills in GA4, Looker Studio, and performance reporting
• Experience managing budgets across multiple accounts while driving measurable ROI