Channel Partner Program Manager (B2B SaaS) Remote
Location: Remote (Must attend meetings CST/EST time zone)
Pay rate: $55-$61hr ( Weekly pay + Medical Benefits
Duration: 6–12 month contract (strong potential for extension & permanent)
Schedule: Full-time (M-F)
**Please note: Must have experience working within partner or channel ecosystems, not just executing direct-to-customer campaigns.
- Has worked with partners (not just customers)
- Understands how to enable partners to sell
- Can build structure + process (program mindset)
- Can track performance + report on impact
About the Role
Our client is a fast-growing education technology company focused on making world-class learning accessible to anyone, anywhere. Their culture is collaborative, high-performing, and people-first — combining innovation with strong values.
We are seeking a strategic, hands-on partner marketing leader to help execute and scale a global channel partner marketing function. This role is ideal for someone who understands the nuances of partner ecosystems and can operationalize programs across to-partner, through-partner, and with-partner motions. You will work cross-functionally with Sales, Product Marketing, Demand Generation, and regional teams to drive partner engagement, pipeline generation, and revenue impact through scalable, data-driven programs.
Key Responsibilities
• Execute and scale global partner marketing programs, translating strategy into repeatable, scalable execution across regions
• Support development and optimization of a tiered partner program, including segmentation, benefits, and activation strategies
• Own end-to-end program execution, including timelines, deliverables, stakeholder alignment, and performance tracking
• Drive to-partner initiatives (recruitment, onboarding, enablement), including onboarding kits, playbooks, and training materials
• Build and manage partner communications, including newsletters, webinars, and enablement sessions
• Develop and scale through-partner demand generation programs, including “campaigns-in-a-box” and turnkey campaigns
• Execute with-partner co-marketing initiatives, including joint campaigns, webinars, and events
• Manage Market Development Funds (MDF) programs end-to-end, including guidelines, approvals, budget tracking, and ROI reporting
• Create co-branded and customizable marketing assets to support partner-led pipeline generation
• Collaborate with Marketing Operations to ensure campaign tracking, reporting, and attribution
• Analyze campaign performance, pipeline contribution, and ROI, translating insights into actionable recommendations
• Partner with Product Marketing to align messaging and positioning for partner and customer audiences
• Maintain and improve partner enablement tools, including partner portals and resource hubs
• Act as a key marketing point of contact for partners, working closely with internal and external stakeholders
• Identify opportunities for process improvements, automation, and scalability
Required Qualifications
• 5-10 years of experience in Channel Partner marketing and/or Channel Partmer Program Manager in B2B SaaS environments
• Strong understanding of partner enablement frameworks and tools
• Background in high-growth or rapidly scaling SaaS environments
• Must have strong Program Execution - “Own end-to-end execution” “Build scalable programs” “Campaign-in-a-box” creation (not just campaigns)
• Proven experience executing partner programs across enablement, co-marketing, and demand generation
• Experience supporting global partner ecosystems across multiple regions (EMEA, APAC, LATAM)
• Data-driven mindset with experience analyzing campaign result insights, performance, track pipeline impact, and ROI
• Managing partner relationships + programs
• Hands-on experience with MDF (Market Development Funds) programs and partner fund utilization
• Familiarity with PRM tools, marketing automation platforms (e.g., Marketo), and campaign tracking systems
• Experience using Salesforce CRM systems for tracking/puling reports and insights
• Strong understanding of partner ecosystems, including to/through/with partner motions
• Experience executing co-marketing campaigns and partner-led initiatives
• Experience working in cross-functional environments with Sales, Product Marketing, and Demand Generation teams
• Strong program management skills, with the ability to manage multiple initiatives simultaneously
• Experience building or improving partner programs from the ground up
• Ability to thrive in a fast-paced, ambiguous environment and take ownership
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.