Marketing Dept. - Website Content & SEO Specialist

Richmond Heights, OH | Full-Time |

🔧 What You’ll Do

• Enhance website UX and navigation for intuitive user journeys
• Write and optimize content (product pages, blogs, landing pages) using SEO best practices
• Monitor and improve local SEO performance
• Analyze heat maps and user behavior to refine site layout and content placement
• Flag and follow up on technical issues with IT
• Manage updates via CMS and customer portal
• Align content with brand standards and business goals
• Conduct technical SEO audits and implement improvements
• Stay current on SEO/GEO trends and algorithm changes

🎓 What You Bring

• Bachelor’s in Marketing, Communications, Business, or related field
• Experience in content management, UX, and SEO
• Skilled in CMS (WordPress), heat map tools, Google Analytics/Search Console, SEMrush, or Ahrefs
• Strong writing/editing and communication skills
• Analytical mindset with data-driven decision-making
• Familiarity with HTML, CSS, and web development basics
• Self-starter who thrives in fast-paced environments

✨ Bonus Points For

• Local SEO expertise
• SEM knowledge
• Comfort working with IT on technical issues

🌟 Why You’ll Love Working Here

• Competitive pay and benefits
• Innovative, collaborative team culture
• Career growth and development support
• Flexible, supportive work environment

About the Role We’re looking for a proactive and detail-oriented Web Content Specialist to join our marketing team. You’ll play a key role in enhancing website UX, managing content with SEO best practices, and ensuring our site remains engaging, accurate, and technically sound.