Field Marketing Specialist

Location: Sydney, NSW

Length of Assignment: 12 Month Assignment with potential for extension

30% Travel required

Payrate: $10,825 AUD/Month

*Must be able to maintain legal authorization in Australis for the full duration on this role*

Our leading Communications Tech client is looking for a results-driven field marketing rockstar for the ANZ region. This position is ideal for a creative self-starter who is a strategic planner and stellar executor that can thrive in a very fast paced environment. As a close partner to Sales, this person would have in-depth understanding of the B2B buying journey across ANZ, and is adept in driving lead generation, account based marketing and go-to-market campaigns to impact the presale and post-sale customer journey. This role presents an excellent opportunity for a talented, demand-gen marketer to make a significant impact. 

Job Duties:

• Lead overall Field Marketing across ANZ. Field Marketing includes offline and online activities that are localized and tailored to drive results from the above key markets. 
• Collaborate with cross-functional teams at global and regional levels to adapt messaging and positioning to the region, leverage and localize content for execution and delivery. 
• Experience in delivering B2B campaigns to drive lead acquisition and building brand awareness.
• Launch integrated marketing campaigns in partnership with the APJ Campaign Marketing and Digital marketing teams, using marketing channels including email, social media, paid media (e.g. display ads, search marketing), paid advertorial (sponsored editorial on business related media outlets)
• Capable of independently writing specific project planning and execution plans, developing quotations and work reports; Capable of supervising project execution; able to manage stakeholders from the APJ team. 

Job requirements

• Results-oriented, creative self-starter who has about 5+ years B2B Marketing experience in a field marketing, demand generation or marketing communication role.
• Prior experience that required working closely with Sales to deliver offline events and online campaigns to drive lead generation and brand awareness.  
• Proficient in written and spoken English.
• Have experience in creating and delivering ANZ regional digital content and webinars that target audiences across both countries. This includes creating white-paper, ebooks, sponsored webinars with media partners, standalone web portal to drive brand awareness and account qualification. 
• Good to have past experience delivering Account Based Marketing campaigns.
• Ability to collate and present campaign results, learnings and wins.  
• Experience using Business Intelligence tools like Tableau and Looker.
• Experience using CRM tools like Salesforce to campaign results and opportunity progression. 
• Strong oral communication skills in business English, able to communicate in English for daily communication, meetings, and more
• Able to plan and execute in-person events which include managing agencies to drive event registration, develop content, manage event venue and F&B logistics, post-event follow up including lead management.
• Effective in multi-tasking and willing to roll up your sleeves, and regularly work outside of your comfort zone. 
• Proven ability to work cross-functionally between APJ Marketing, Sales, Business development and Engineering teams.
• High attention to detail, ability to manage multiple competing priorities and deadlines

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

Employment is contingent upon verification of the right to work in Australia in accordance with local laws.

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