Location: US

About Proppel

We connect talent with work opportunities at some of the most exciting companies worldwide.

If you're looking for an opportunity to grow your skills and work with some of the best companies in the US and beyond, Proppel can help.

What we're looking for

You’ll join a fast-growing US-based e-commerce brand specializing in performance alpaca socks with a strong direct-to-consumer focus. Creative is the engine behind paid media growth, and you’ll own the vision, strategy, and execution that drives customer acquisition at scale.

This is a senior leadership role where you’ll lead a high-performing in-house creative team and shape the future of performance creative across Meta, TikTok, YouTube, and beyond. You’ll operate at the intersection of creative strategy, AI-powered production, and rapid experimentation, building systems that unlock speed, volume, and results.

What You’ll Be Doing

• Lead performance creative strategy across paid channels, including Meta, TikTok, and YouTube.
• Manage and mentor a team of 7 to 10 creatives, including editors, designers, and strategists.
• Build and scale AI-powered workflows for concepting, scripting, and content production.
• Develop high-volume testing frameworks to identify winning ad concepts quickly.
• Translate performance data into new creative ideas that improve CTR, CPA, and efficiency.
• Partner closely with Growth to align creative output with campaign strategy and insights.

Requirements

• 5+ years of experience in performance creative within DTC or e-commerce brands.
• Proven track record managing ads that drive measurable results across paid channels.
• Strong understanding of performance metrics such as CTR, CPA, and hook rate.
• Experience leading creative teams producing high volumes of ad content.
• Deep familiarity with UGC-style ads and short-form video formats.
• Hands-on experience or strong curiosity around AI tools and creative workflows.

Nice to Have

• Experience at a DTC-focused creative agency or in-house full-stack team.
• Hands-on experience creating Meta ad creatives.
• Advanced knowledge of AI tools for scaling creative production.

Benefits

• Competitive USD salary.
• 100% remote work.
• 15 days of Paid Time Off + 9 Company Holidays + Birthday Off.
• Generous maternity and paternity leave policies for growing families.
• 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents.
• High-growth brand with strong momentum in e-commerce.
• Freedom to build systems and experiment with AI-driven workflows.

Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.