A fast-growing Australian digital comparison platform is rebuilding and redefining how search drives commercial growth. Operating at significant national scale and supporting more than a million consumer journeys annually, the business has become a major player within the comparison platform space.
With continued investment into growth, product and customer experience, search has now become one of the most commercially critical functions within the company. This is not a traditional SEM role. The business invests heavily across Google, with search responsible for a significant percentage of overall revenue generation.
About the Role
They are now looking for a commercially minded Head of Search who can take ownership of the broader search ecosystem across paid and organic, while helping shape how customers discover, engage with and convert through the platform. Historically, parts of the SEM function have been agency-managed. The business is now reassessing the structure of the function and is open to both in-house and hybrid operating models. The successful person will play a key role in determining the right long-term approach.
Responsibilities
- Own the broader paid and organic search strategy across the business.
- Oversee large-scale SEM investment across Google and Bing.
- Drive commercial growth outcomes, not just channel metrics.
- Influence landing page strategy, CRO and customer journey optimisation.
- Partner closely with product, analytics and leadership teams.
- Help shape and evolve the SEO function.
- Build a strong experimentation and testing culture across the acquisition funnel.
- Challenge agencies, platforms and stakeholders where needed.
Qualifications
- Strong experience managing large-scale SEM budgets within high-growth or enterprise environments.
- A commercial mindset with the ability to connect search performance to broader business outcomes.
- Experience across both paid search and SEO strategy.
- Strong understanding of CRO, landing page optimisation and conversion psychology.
- Someone who naturally thinks beyond the platform and considers the full customer journey.
- Ability to operate strategically while still understanding the technical detail.
- Backgrounds within comparison platforms, marketplaces, ecommerce, lead generation or digitally mature consumer businesses will be highly regarded.
Required Skills
- Head of Search
- SEM
- SEO
- CRO
- Growth Marketing
- Paid Search
- Google Ads
- Performance Marketing
- Acquisition
- Digital Growth
Preferred Skills
- High-impact role with direct influence on growth strategy and acquisition performance.
- Significant search investment and executive buy-in.
- Opportunity to reshape and elevate a major search function.
- Fast-moving environment where experimentation and new ideas are encouraged.
- Work closely with senior leadership across growth, product and customer experience.
Own a multi-million dollar search function. Shape paid, organic and CRO strategy end-to-end. High-impact growth role with executive visibility.
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