Why should you be interested? 

Rainier Recruiting is partnering with a global, $100m consumer goods company in the wellness and personal health space who is up-leveling several positions on their eCommerce team. The Director of Website Marketing will own the full direct-to-consumer (DTC) online experience and be responsible for customer acquisition, loyalty, revenue growth, and optimizing profitability across all digital platforms. Reporting to the GM of eCommerce, this role plays a critical part in shaping and executing the company's overall digital strategy. The ideal candidate is a hands-on, data-informed marketer with a deep understanding of performance marketing, website UX, CRM, and cross-functional collaboration. You should thrive in a fast-paced environment and be able to drive both strategic planning and executional excellence. Passive candidates who are employed and curious to hear are more than welcome to have a “no-commitment” conversation with our Recruiting team about why this could be an exciting career opportunity. 

Compensation & Benefits:

• Annual salary: $140,000–$150,000 plus 30+ percent bonus (negotiable).
• Hybrid work schedule.
• Health benefits
• Dental benefits
• Vision benefits
• 401k (fully vested) up to 3% match, then 0.5% up to 4%
• Short term coverage fully paid
• Long term coverage fully paid
• Life insurance fully paid
• Pet insurance
• Ancillary benefits (life, critical illness, injury etc.)
• Identify theft coverage

Location: Bellevue, WA. This position is onsite Mon-Thurs with an option to work-from-home on Fridays.

Key Responsibilities

• Own the website P&L, including revenue, gross margin, operating expenses, and contribution profit.
• Develop and lead digital strategies that convert prospects to customers, nurture community engagement, and build brand advocacy.
• Drive customer acquisition through integrated campaigns using a mix of paid, organic, and earned media.
• Launch and manage campaigns across affiliate marketing, influencers, social platforms, and new product rollouts.
• Achieve customer growth targets across defined market segments.
• Build engaging on-site experiences aligned with broader brand initiatives and off-site interactions.
• Create and optimize a segmented CRM strategy to maximize customer lifetime value and minimize churn.
• Align with brand and marketing teams on awareness-building initiatives and overall content strategy.
• Oversee digital customer experience, including personalization, loyalty programs, email marketing, and social media integration.
• Develop and maintain an annual campaign calendar in coordination with product launches and marketing events.
• Partner cross-functionally with internal teams to ensure seamless customer experiences across all channels.
• Analyze customer behavior, sales trends, conversion metrics, and engagement data to guide decisions.
• Cultivate a test-and-learn culture to improve ROI from media spending.
• Identify exclusive digital product and pricing bundles tailored to online shoppers.
• Share insights and digital best practices with internal stakeholders and other channel owners.

Required Skills and Experience

• Proven leadership experience managing digital marketing or eCommerce teams.
• Strong collaborator who can influence across departments using data and customer insights.
• Strategic thinker with a hands-on approach and a passion for building exceptional digital experiences.
• Clear communicator capable of delivering actionable feedback and complex ideas with clarity.
• Adept at problem-solving with a focus on efficiency and innovation.
• Strong relationship builder who fosters trust, accountability, and cross-functional alignment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 10+ years in digital marketing or eCommerce, ideally in a consumer-facing industry focused on recruitment and retention.
• Experience managing P&L for a DTC website channel with demonstrated success in driving profitable growth.
• Background in website optimization, UX strategy, performance marketing, and digital campaign execution.
• Skilled in CRM systems, A/B testing, and consumer segmentation strategies.
• Familiar with paid search, paid social, affiliate marketing, influencer partnerships, and other traffic-driving tools.
• Track record of hiring, mentoring, and retaining high-performing digital talent.
• Strong analytical mindset with a deep understanding of KPIs and customer behavior data.
• Excellent communication skills, both written and verbal.

Who is Rainier Recruiting? 

Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with.