Marketing Director – Luxury Off-Price Fashion

NYC near Soho, NYC (1–2 days in office) Fulltime

$80,000 –$120,000

A fast-growing online wholesale luxury fashion platform — similar to Century 21, Gilt, or Farfetch — is seeking a hands-on Marketing Director to build, execute, and scale its digital presence. This is a high-impact, first marketing hire role where you will initially wear multiple hats and then build out your own team.

Responsibilities:

• Own and execute the full digital marketing strategy across paid, organic, and retention channels

• Manage and optimize Meta Ads, Google Ads, and paid social campaigns to drive ROAS and revenue growth

• Build and scale email & SMS marketing flows (Klaviyo), including segmentation, automation, and campaign calendars

• Oversee Shopify site merchandising, product launches, and promotional strategy

• Lead creative direction including graphic design (Canva or equivalent), ad creatives, landing pages, and brand visuals

• Grow and manage Instagram, TikTok, and streaming/live online sales initiatives

• Analyze performance data, customer acquisition cost, conversion rates, and retention metrics to refine strategy

• Develop and maintain luxury brand positioning within the off-price wholesale space

• Collaborate with leadership on expansion strategy and future marketing team build-out

Qualifications:

• 4+ years of marketing experience in luxury fashion, high-end retail, or off-price apparel

• Experience with retailers such as Saks Fifth Avenue or other companies strongly preferred

• Proven large-scale e-commerce experience (Shopify required)

• Strong hands-on experience with Klaviyo, Meta Ads Manager, Google Ads, and SMS platforms

• Advanced graphic design capabilities (Canva or similar tools)

• Deep understanding of luxury consumer behavior and online merchandising

• Data-driven mindset with strong analytical and ROI-focused decision making

• Entrepreneurial, proactive, and comfortable building systems from scratch

Benefits:

 PTO: 20 days + legal holidays

 Benefits stipend: $5K